CDP / TECHNOLOGY
The Identity Infrastructure That Makes Retail Media Work
Every audience segment starts with a real person. Our AI-native CDP unifies fragmented shopper signals into deterministic profiles -- so every campaign targets real buyers, not modeled guesses.
Identity Resolution
From Scattered Signals to a Single Shopper
Loyalty IDs, receipt data, device fingerprints, and ePOS transactions are just noise until they resolve into one person. Our knowledge-graph engine matches deterministically first, then probabilistically -- building profiles you can actually act on.
Loyalty ID
Receipt Data
Device ID
ePOS Transaction
Unified Profile
0%
Deterministic Match Rate
0M+
Profiles Resolved
0ms
Avg Resolution Time
Audience Builder
Build Audiences in Plain English
No SQL. No drag-and-drop segment trees. Type what you want in natural language and the AI translates it into a precise, deterministic audience segment -- ready to activate in seconds.
Privacy Architecture
Privacy by Design, Not by Afterthought
Every identity is pseudonymised at ingestion. Every segment enforces k-anonymity. Every activation is consent-gated. Built for GDPR from day one -- not bolted on after the fact.
GDPR Compliant
Full compliance with UK and EU data protection regulations. Consent management, data subject access requests, and right-to-erasure built into the core architecture.
Lawful basis tracking per signal
k-Anonymity Enforced
Every audience segment requires a minimum of 1,000 profiles before activation. No micro-targeting, no individual re-identification -- privacy guaranteed by mathematics.
Min 1,000 profiles per segment
Zero-Party Data First
Shoppers opt in, scan their receipts, and earn rewards. They know what data they share, they consent explicitly, and they get paid for it. That is the deal.
Explicit opt-in consent model
Integration Layer
Data In. Audiences Out.
Direct integrations with every major demand-side platform and identity provider. No intermediaries taking a cut. Your audiences activate where your campaigns run.
The Trade Desk
dsp
DV360
dsp
LiveRamp
identity
UID2
identity
CTV
channel
DOOH
channel
Social
channel
Audio
channel
AI Consumption Intelligence
The Zero Moment of Depletion
Traditional advertising targets the moment of decision. We target the moment before it -- when the product runs out and the next purchase becomes inevitable.
By analysing purchase frequency, basket size, and category patterns, the CDP predicts when a shopper will need to replenish. Brands reach buyers at the exact moment their product runs out -- not when they are browsing, not when they are considering, but when they are buying.
Purchase
Shopper buys a product
Consumption
Product depletes over time
Prediction
CDP calculates replenishment window
Activation
Brand message at moment of need
See the CDP in Action
From identity resolution to audience activation in a single platform. Let us show you how it works with your data.