Platform | Corner Collective

From raw ePOS data to closed-loop campaign measurement. One integrated platform that gives retailers the tools and brands the proof. No 18-month build. No seven-figure CDP procurement.

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Platform Architecture

Five layers. One closed loop.

Data flows from the shop floor through identity resolution, offsite activation and closed-loop measurement — then feeds back into commercial execution.

First-Party Data

ePOS / Loyalty / Receipts

CDP + Identity

Profiles / SKU / Segments

Offsite Activation

TTD / DV360 / Amazon DSP

Closed-Loop Measurement

SKU Match / ROAS

Commercial Execution

Campaigns / Reporting / Sales

First-party data. From any source. From day one.

GDPR-first. Consent-managed. Purpose-built for the messy reality of UK convenience retail: 200+ ePOS systems, non-standardised product data, multi-fascia estates.

White-label loyalty programme for retailers who don't have one

Direct ePOS integration for those who do

Receipt scanning for everything else

Wholesaler transaction log ingestion

Forecourt loyalty programme data feeds

One shopper. One profile. Every store.

Identity resolution across devices, sessions, and retailers. Proprietary SKU normalisation engine: handles "Coke", "Coca-Cola", "CKE", "C-Cola 500ml" as one canonical product. Behavioural segmentation: category buyers, brand switchers, lapsed shoppers, basket companions, daypart patterns. Audience builder with real-time segment sizing. Clean room integration via LiveRamp.

Identity resolution across devices, sessions, and retailers

Proprietary SKU normalisation engine: handles "Coke", "Coca-Cola", "CKE", "C-Cola 500ml" as one canonical product

Behavioural segmentation: category buyers, brand switchers, lapsed shoppers, basket companions, daypart patterns

Audience builder with real-time segment sizing

Clean room integration via LiveRamp

BUILD vs. BUY: A standalone CDP build costs £300K to £700K/yr and takes 18 to 24 months. Corner Collective’s is live today.

Reach convenience shoppers everywhere they go.

DSP integrations: Yahoo!, The Trade Desk, DV360, Youtube, Meta, TikTok, Spotify, and more.

Programmatic Display

CTV / Video

Social

Audio / Podcast

DOOH

Off-site Web

OFFSITE-FIRST MODEL: We monetise data across the open web. Zero changes to retailer apps, zero friction for shoppers.

5,000+ screens. Live. At the point of sale.

5,000+ digital screens deployed across the UK’s most premium independent convenience stores. National coverage: England, Wales, Scotland. Screens sit directly next to the payment terminal, reaching shoppers when their wallet is physically out. Tied directly to ePOS: this is not awareness DOOH, this is a performance channel with closed-loop measurement.

5,000+ digital screens deployed across the UK’s most premium independent convenience stores

National coverage: England, Wales, Scotland

Screens sit directly next to the payment terminal, reaching shoppers when their wallet is physically out

Real-time targeting by store, daypart, geo, and audience

Content management, scheduling, and proof-of-play reporting

Integration with in-store audio networks

Tied directly to ePOS: this is not awareness DOOH, this is a performance channel with closed-loop measurement

For retailers with existing screens: we monetise your inventory.

For retailers without: we deploy and manage the screens.

We run the media so you don’t have to.

12+ years of combined experience across Publicis, Omnicom, and IPG. We know how agencies buy because we’ve been on that side of the table.

Campaign strategy, planning, and execution

Performance reporting and optimisation

Rate cards, media kits, and buyer-ready packaging

Dedicated account management

Or self-serve through your existing DSP

See the full stack in action.

Book a 30-minute walkthrough and see how Corner Collective turns raw ePOS data into closed-loop media revenue.