For retail networks · symbol groups & wholesalers
The multiples turned their stores into media businesses. Your estate can do the same.
Corner Collective sells advertising across your estate: campaigns on in-store screens, audiences built from wholesaler and EPOS data, packaged nationally and sold to the brands you already stock. You run the stores. We run the media. Your retailers pay nothing.
The gap
EPOS tells you what sold. It doesn't tell you who bought it, or earn you anything from the brands trying to influence it.
Media revenue is what funds the multiples' lower prices and deeper offers, and the gap it opens compounds every year it runs.
You've done the hard part
- EPOS in most stores
- Online ordering and delivery apps
- Strong supplier relationships
- A growing estate with committed retailers
But here's the ceiling
- No shopper identity across the fascia
- No way to target or personalise offers
- No attribution data brands can buy against
- Screens in stores, but nobody selling them
- No media revenue. Just trade margin and rebates
Retail media is growing at 25% per year and will exceed $100B worldwide by 2026. Retailers without a retail media offering will see trade investments fall without an opportunity to recover the funds.
BCG / Google
What you're sitting on
A media network needs reach, data and inventory. Your estate has all three.
Shoppers visit your stores three to five times a week, your tills record what they buy at SKU level, and in a growing share of stores the screens are already on the wall. What the estate doesn't have is anyone packaging that for brands to buy. That is the part we do.
Reach
Shoppers come back three to five times a week across the fascia, and one in every four UK grocery pounds is spent in convenience.
Data
Till data lands at SKU level, and wholesaler depot data covers what the estate sells before it ever reaches a shelf.
Inventory
Screens are already fitted in a growing share of stores. Where they are not, we deploy them and run them on the same ad server.
What we plug in
Our ad server runs on your screens, and your estate is sold alongside the rest of the network.
The ad server runs on your screens — yours, or ones we deploy — deciding what plays from stock, weather, daypart and campaign rules. Audiences come from wholesaler and ePOS data.
Campaigns are booked nationally and delivered store by store, and your estate is sold alongside the rest of the network, at a scale a national brand plan can actually buy.
Symbol group A
EPOS silo · no shared audience
Symbol group B
Legacy data · CSV exports
Independent estate
Fragmented apps · offline data
Sold as one line
One national buy
Brands plan nationally, so the estates have to be sold as one line. The campaign is bought once and delivered store by store, and each estate is reported on its own.
We bring the demand
Our founding team bought £500M of FMCG media at Publicis, IPG and Omnicom.
We package your estate with the rest of the network into one national buy and sell it to the brands you already stock — the campaigns, the agency relationships and the reporting are our job, not yours.
See what brands see when they buy you →
£500M bought at Publicis · IPG · Omnicom
What you earn
A new revenue line that runs on brand budgets, not your margin.
Campaigns are sold, served and settled on the platform. You see revenue per store, per campaign, per surface — and how every number was counted.
Proof
Where this is running today.
The platform is live in a national high-street estate. We can't name them yet, but we can show you the console running. We are also working with a UK fuel network of 1,000+ stations. Every impression we sell is counted on a published methodology built on the IAB's DOOH framework, with an evidence grade per venue — the same numbers your suppliers' agencies will interrogate.
A national high-street estate
The full stack runs in their stores: screens, player, ad server and proof of play. We will name them on a call, not on a website.
A UK fuel network of 1,000+ stations
At-pump and in-store surfaces, modelled on the same ad server and the same impression methodology.
The ask
30 minutes, your numbers.
We'll model your estate — surfaces, audience, likely demand — and show you the platform running live.