For advertisers · media & formats
Every surface, bought your way, measured to the SKU.
Four surfaces carry the media, three routes buy it, and every surface states the method its numbers come from.
The formats
The surfaces, and how each one is measured.
A street-facing screen is graded differently from a till screen. The difference sits in the table rather than in a footnote.
| Surface | Context | Measured by |
|---|---|---|
| Point-of-sale screens | The checkout queue, seconds before purchase | Device-confirmed plays · SKU-matched sales at the same till |
| Street-facing screens | High-street footfall, OOH-grade frontage | Visibility-graded impressions, roadside model, grade disclosed |
| Vending screens | The customer choosing at the machine | Exposure and purchase closed on one device |
| Off-site — display · CTV · social · audio | The same shoppers, off the shop floor | Audience-matched delivery through the major DSPs, till-verified where consented |
Buying routes
Three ways to buy.
Managed direct (we plan and run it), programmatic guaranteed and PMP deals, or open exchange at published floors through The Trade Desk, DV360 and Yahoo. Guaranteed buys can never be outbid — demand is ranked by tier, and price only competes within one.
Tier 01
Guaranteed
Managed direct and programmatic guaranteed. Ranked first, so a higher bid in a lower tier never takes the slot.
Tier 02
Deals
Private marketplace deals at agreed floors, ranked once the guaranteed demand for that slot is served.
Tier 03
Open exchange
Published floors through The Trade Desk, DV360 and Yahoo. Price competes here, against the rest of this tier.
Tier 04
Retailer fallback
The retailer's own content plays when no campaign clears, so a slot is never blank.
What a buy looks like
The proposal states its own evidence.
Screens, plays, impressions and the model behind them arrive in one document, and each figure carries the class it was produced under.
Plan a buy
Send us the brief and we'll answer it in a proposal.
Surfaces, dayparts and availability come back priced against the rate card in force.